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Your Amplify Archetype™️ is the Comfort-loving Sophisticate


As the Comfort-loving Sophisticate, your ideal wardrobe conveys composed sophistication. For you, it’s all about creating a look that is as comfortable as it is meticulously put-together. Your keen eye for detail, neatness, and clean lines creates a coherent, elevated look that sets you apart from other relaxed dressers. Yes, you want effortless comfort but you also pay meticulous attention to detail.

The key dimensions of your style are:


composed elegance, meticulous organisation and effortless comfort


Think of these as themes you can use to shape your style choices when you shop, create looks and decide what to wear each day. 


If you make your style choices with your key dimensions in mind, you’ll curate a personal image that feels easy to enjoy and authentically you


This snapshot of your Amplify Archetype™️ and its key dimensions can be saved to your device for future reference:

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