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An inside look at how I tailor my method

Writer: Nina FountainNina Fountain

Updated: 5 days ago


I hold a standard for every single one of my clients. I always want them to have style that shows them in their best light. 

 

My styling is about what looks great on them, not what I would wear. 

 

The reason being, I want my clients to have looks they'll love, which feel empowering and even joyful or exciting. 

 

And to achieve that, I draw on the fact that personal style is personal

 

If we just look at the basic factors of the twelve Perfect Colour seasons, the five body shapes and the twelve Style Personas™️, there are a minimum of 720 different personal styles, at the most basic levels. 

 

And it gets more personal than that. 

 

Once you consider people's different goals, their work life, lifestyle, budget and personalised taste... it's almost impossible to box anyone. Style is personal.

 

This is why I personalise my styling with a number of different steps: 

 

1. Unique You Onboarding Questionnaire. A comprehensive questionnaire (where each question is optional), gives me valuable information about each woman's current style, preferences, goals, work life, lifestyle, budget and more. 

 

2. Style Persona™️. My world-first system gives us clear direction about the link between your personality and your style. All my clients get access to the quiz. With this information, it becomes much easier to choose patterns, features, structure, fit, accessories and more. Some clients opt for further personalisation, which is when I establish their Style Essence Keywords. 

 

3. Perfect Colours. My hyper-precise Perfect Colours process establishes which of the twelve colour seasons shines the best light on your face, so I know exactly which colours to shop for. 

 

4. Faultless Figure Body Shape Strategy™. Each woman's shape is so unique. And yet there are a few key body features that matter. Knowing each woman's body shape leads to an effective body shape strategy that will get her looking fabulous in her figure. 

 

Using this process, I'm able to give my gorgeous clients looks they love.

 

For one woman, it was a Country-Western style leather jacket for a photoshoot. 

 

For another, it was business casual style that she could feel fabulous in as a new entrepreneur. 

 

For another, it was approachable professional looks with a 'rock chic' edge.  



If my styling isn't affirming and empowering for you, then I'm outta here - because style that shows you in your best light is my minimum standard. 


Nina


 
 
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